Today, 98% of buyers start online. This means that real estate agents need to be skilled at online marketing to sell the property. We find that there is a big difference in how real estate agents work with marketing. Most often, there is an option to purchase additional marketing. However, a standard marketing package costs according to Bolius. Bolius (2022) costs between 10,000-15,000 in addition to fees.
Brikk’s goal is to reach as many relevant buyers as possible through targeted online marketing, which is included in your package from the start.
At Brikk, we have social media marketing campaigns included in the base price. According to Bolius, these cost an extra Bolius 10,000-15,000 extra.
At Brikk, we customize each ad, which is why we believe the results are far better. We run different campaigns for each property and the result is that potential buyers see our ad for your property and click through to see details about your property on the Brikk website.
Retargeting is a way to reach people who have previously viewed your property. Through retargeting, Brikk ensures that banners featuring your property follow these potential buyers when they visit other websites as well. This form of marketing is incredibly effective as it constantly reminds people of the exact property they have seen on our website.
Today, buyers start their home search online. Buyer lists are therefore far less important than they used to be. At Brikk, however, we still collect information on potential buyers and we have automated this process so that potential buyers are notified as soon as we are about to put a new home up for sale.
