The growing digitalisation of Denmark has meant that Danes increasingly expect to be able to do everything from shopping to taking out bank loans online. The trend can be seen across every industry, and many companies have had to overhaul old structures and workflows to keep up with expectations of digital options. The estate agency industry is no exception, and a number of new estate agents have therefore chosen to make the property transaction fully digital. Read on to find out more about so-called digital estate agents.
What is a digital estate agent?
As the name suggests, a digital estate agent is an agent that offers a fully digitalised property transaction. This means that every part of the process, from advice to negotiation, is handled by phone, e-mail or chat. Like traditional estate agents, however, digital agents are subject to specific legislation that ensures they operate according to the same principles. As a customer, you can therefore be sure that your interests are looked after in exactly the same way when you choose a digital estate agent.
Brikk breaks the mould by, for example, making it possible to book a valuation online without first having to talk to an estate agent or salesperson on the phone. Brikk is also one of the few estate agents with an affiliate programme. At Brikk, we believe technology can be put to good use in this industry, while still holding on to traditional values.
Besides offering a digitalised property transaction, it is worth noting that many digital estate agents charge a markedly lower fee than traditional agents. This is mainly because traditional estate agency chains have large costs tied to their physical offices, which digital agents do not have. Digital estate agents have cut out these expenses and instead handle the various stages of the transaction through online channels. That way, you can save a great deal of money by using a digital estate agent when you sell or buy a home.
Do you still get the same peace of mind?
It is no secret that estate agency is an old and tradition-bound industry. Traditional chains enjoy a seal of approval thanks to their physical branches and familiar business models, which can make switching to a digital estate agent feel both difficult and unsettling. It is important to stress again, however, that digital agents are subject to exactly the same regulations as traditional agents and are therefore legally accountable for your property transaction.
With a digital estate agent, you are also assigned a dedicated agent who will advise you on every part of the sale or purchase. In other words, you can still consult your agent if questions or concerns come up along the way. Another interesting point is the difference in estate agent fees between a digital and a traditional agent. As described above, digital estate agents often charge a markedly lower fee than traditional agents, as they do not have the same costs for physical branches or transport. With a traditional estate agent, you are therefore paying not only for the agent to look after your interests, but also for the company’s expansion.
Brikk as a combination of a traditional and a digital estate agent
Brikk is an estate agency created out of the need for more modern processes and structures in property transactions. When you choose Brikk as your estate agent, you therefore get access to your very own control centre, Brikk Hub, where you can follow every part of the sale or purchase process. As a seller, you can, among other things, see how many people are interested in your home and communicate with potential buyers through our chat system. That way, you always have full transparency.
At Brikk, however, we know that peace of mind is one of the most important things when you buy or sell a home. That is why a local estate agent is assigned to your transaction, offering professional, expert advice throughout. Your agent will visit your home to carry out a qualified valuation of your home and will also be able to show the home to buyers later on. We therefore offer the same personal service you know from traditional estate agents and combine it with the need for smarter digital solutions. Brikk thus brings together the best of traditional and digital estate agents.
Leave a comment