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Information — 2025

Your first meeting with the estate agent: what should you ask?

Your first meeting with the estate agent: what should you ask?

When you are selling your home for the first time, choosing the right estate agent is crucial. An agent plays a central role in the sales process and can make the difference between a hassle-free experience and a process full of challenges.

Choosing the right estate agent can make many aspects of selling a home easier. Agents have the expertise to assess market prices accurately, handle the paperwork efficiently and navigate complex negotiations. All of this helps to maximise your profit and minimise stress.

The estate agent’s role in selling your home

An estate agent performs an important function when you are selling your home. Their main responsibility is to make sure the whole sales process runs smoothly and efficiently. The agent’s role involves many different tasks which, together, make it easier for you to sell your home at the best possible price.

First and foremost, estate agents help to present your home professionally. That includes everything from taking photos to advertising the home in the relevant media. They also take care of open houses and individual viewings, where potential buyers can experience your home.

Besides the practical tasks, the agent plays a crucial role when it comes to the legal side of selling a home. They make sure all agreements and contracts comply with the law, which protects you from unpleasant surprises later on.

Here are some of the key tasks the estate agent is responsible for:

  • Assessing the selling price: Sets a realistic price based on the market.
  • Marketing: Raises awareness of your home through online platforms and local media.
  • Viewings: Arranges visits for interested buyers.
  • Negotiation: Handles offers and counter-offers between you and potential buyers.
  • Contract administration: Draws up the sale agreements correctly and professionally.

How to prepare for your first meeting with an estate agent

When you are a first-time seller facing your first meeting with an estate agent, it is important to be well prepared. It gets things off to a positive start and can help make the collaboration as effective as possible.

1. Gather the relevant documents: Start by finding all the necessary paperwork. This includes the land registry certificate (tinglysningsattest), the energy label and details of previous sales, if any. Having these documents ready helps the agent quickly get a clear picture of your home.

2. Think about your questions: Consider which questions you want to ask the agent at the meeting. They could be anything from “How long is the sale expected to take?” to “What marketing strategies do you use?” By asking well-considered questions, you gain a better understanding of the process and make sure the agent meets your needs.

3. Be open about your wishes and expectations: Talk openly about what you want to achieve with the sale – both financially and in terms of timing – so the agent can tailor their approach to your particular situation.

4. What experience do you have with similar homes? It can be crucial to know whether the agent has sold homes like yours before. It gives you an insight into how well they understand your specific needs and the market for your type of home.

5. What does your sales process look like? Ask how the agent plans to market your home, what strategies they use and how long the process takes on average. This helps you understand what to expect and plan ahead better.

Remember these questions about selling costs

When you are selling your home, it is important to have a full overview of all the expenses that may come up along the way. Knowing about potential selling costs puts you in a better position to plan your budget and avoid nasty surprises.

First and foremost, you should ask the agent: “What costs will there be in connection with the sale?” This question helps you understand exactly which fees and taxes you can expect.

Estate agent fees These often cover marketing the home as well as the sales process itself. It is worth asking for the exact percentage or a fixed amount, so you know precisely how much goes to the agent.

Legal costs Although not everyone uses a property lawyer in the process, many still opt for this extra peace of mind. The lawyer makes sure all the legal paperwork is done correctly. Ask about any fixed fees or hourly rates.

In addition, there may be other expenses such as change-of-ownership insurance or the land registration fee (tinglysningsafgift), depending on your situation and the terms agreed for the sale.

By looking into these aspects thoroughly in advance, you gain much better control over your financial commitments when selling your home.

Ask about the agent’s experience with your type of home

When you are about to sell your home, it is crucial to find an estate agent with specific experience of the type of home you have. That could be anything from detached houses and owner-occupied flats to holiday homes.

By asking “Do you have experience of selling this type of home?” you can gain an insight into the agent’s area of expertise and their understanding of the market for your particular type of home.

If the agent has solid experience with homes like yours, they are likely to have better strategies for marketing and selling. They often know the best platforms and methods for reaching potential buyers, which can speed up the sales process considerably.

Experience also means knowing the typical challenges or questions that can arise when selling particular types of home. For example, selling a holiday home often calls for a different approach from selling a city flat, because of seasonal factors and different buyer behaviour.

An agent with relevant experience will also be able to give you a more accurate valuation of your home based on previous sales in the area. This makes it more likely that your home is priced correctly from the start – neither too high nor too low – which is crucial for a quick sale at the best price.

Understand how a sales valuation works

When you are selling your home, a sales valuation is an important step in setting a realistic selling price. But how does a sales valuation actually work?

The process often begins with the estate agent visiting your home to get a thorough impression of its state and potential. The agent will assess the home’s size, condition and any improvements or damage. It is important to show your home at its best, so make sure you tidy up and clean before the visit.

Current market conditions also play a big part in the valuation. The agent analyses similar homes for sale in the area as well as recent selling prices for comparable properties. This helps to give a picture of what buyers are willing to pay right now.

The agent also takes into account factors such as how popular the location is and how close it is to public transport and local amenities such as schools and shops. All of these elements affect the final valuation.

As the seller, you should be prepared in advance – for example, by having documentation ready for any renovations or upgrades carried out on the home. This gives the agent full insight into how much value has been added to your house or flat.

After the inspection, the agent will usually present their valuation to you, along with recommendations on pricing and possible improvements before the sale. This stage can give you valuable feedback on potential adjustments that could increase the selling price.

Prepare your home: Before the inspection, make sure your home looks its best. Tidy up and clean, so that the agent gets the best impression of the place during the valuation.

By following these steps carefully, you not only ensure the best start to the sales process but also get useful feedback from professional property experts.

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