As in all other countries, selling your home in Denmark is done in a particular way. In some countries the cost of selling is shared between sellers and buyers, in others the buyer pays, and in some the seller pays the estate agency fee. The latter is the case in Denmark: the seller pays the estate agency fee.
Estate agency fee in Denmark
The average estate agency fee in Denmark is 85.000 kr. With traditional estate agencies there is no fixed price: you negotiate the fee for selling your home, including what the package contains. The fee is usually not a percentage of the property’s value but a lump sum. It is extremely hard for people who don’t know the process to understand an offer from an agent, whether or not they speak Danish, and this has been a challenge for property sellers in Denmark for some time.
Enter digital estate agents / Online estate agents
The digitalisation of the estate agency market has brought change to a lot of countries. In some markets, such as the US, the UK and Germany, digital estate agency has now taken over large parts of the market, helping people sell properties for significantly less, giving them significantly more transparency and making the process much easier for everyone selling. There are different models within digital estate agency: some are 100% digital, where you get a digital valuation and have to do the viewings yourself, while others employ agents but use technology to make the user journey much easier and to lower the cost for the consumer.
Digital estate agency in Denmark
Until recently, there was no digitally focused estate agency in Denmark. But with the founding of Brikk, consumers can now sell their homes for less and get more transparency, both in the process and in understanding what is included in the package for the price they pay. This makes it significantly easier for non-native speakers to sell their property, and it is why a lot of non-native speakers choose Brikk. Brikk also still employs local estate agents all over the country. They are Brikk employees and all experienced estate agents.
And the answer to what the price is and what’s included is also quite simple: if you want to sell your home and open the door and do the viewings with potential buyers yourself, the price is 12.500 kr. And if you want to sell your home and have your local Brikk agent do the viewings, the price is 24.500 kr. The package includes an A-Z service, as you would get with the more expensive estate agents (all the paperwork, negotiation, etc.). But it actually includes more than that. At Brikk we also include digital marketing in our packages, which means that we not only list the property on the big aggregator websites, Boliga and Boligsiden, but also build specific digital campaigns for each property. The result is that more potential buyers see your property.
The catch, you ask? There isn’t one: it is simply a more modern and smarter way to sell your home. If in doubt, check out Trustpilot (Brikk has 4.9/5) or some of the more than 500 properties that Brikk has listed and sold in the last few months.
Start now by booking a valuation with your local Brikk agent here: https://www.brikk.dk/vurdering/
Simply enter your postcode, choose a date and time, and fill in your details.