3 reasons why technology will change the estate agency industry
Back in the day, before the internet and Boligsiden and all the other similar portals, you found your dream home by going to the area you were interested in and popping into the estate agents’ shops there to see what was for sale. Estate agents’ options for selling homes were very limited; they used their branches and newspaper adverts, hoping to reach the right buyers.
1. Online marketing
The world has become more digital: online newspapers are replacing physical newspapers, online meetings are replacing physical meetings, and physical shops are being replaced by online shopping. This is why the estate agency industry also has to turn to online alternatives, and one of them is its marketing strategy.
Several estate agents have already started using online marketing, and some of these systems aim to activate potential home buyers who are not, in fact, actively looking for a home. The technology analyses people’s digital behaviour on channels such as Google, YouTube, Facebook, LinkedIn and Twitter. It then identifies these users and matches them with the home that best fits their online behaviour. The home adverts target only potential buyers, so you avoid reaching people who show no interest in a potential home purchase. This form of marketing can speed up the sales process, and it results in both satisfied customers and happy estate agents. When marketing on Facebook, you can design the advert and add a link.
Afterwards you can use geotargeting, which lets you target specific content at a geographical area. Estate agents can use this by targeting the home advert at people who are within a certain radius of the home for sale.
2. Flexya
Flexya is the only estate agent system on the market that brings all functions together in one place. With Flexya you only need one system for handling property cases, and it works on all platforms. You also get access to a buyer register, where customers can sign up and fill in details about their dream home.
If a home appears that meets these criteria, the customer is notified. Relevant documents, property details and management of the home’s pictures can be found in Flexya. The IT system reduces the number of physical documents, as these can now be accessed online.
It is also possible to edit the text for a home on the agent’s website and on Boligsiden. Marketing/highlighting of a home can also be accessed in Flexya by clicking an icon that takes the user to Boligsiden’s admin system. This IT system makes the agent’s work more efficient, as they have all the necessary information at their fingertips.
Systems like this will probably become more widespread in the industry, so current estate agents will also have to get to know this new approach to selling homes.
3. Control centres
BRIKK estate agents offer access to their control centre if you sell your home through them. In this control centre, as a seller you can see the status of the sale, see statistics on how many people have viewed the home, change the sales brochure, chat with potential buyers, receive feedback on your home from viewings, and see, change and arrange meetings and viewings, among other things. A control centre like this gives the seller a full overview of the sales process, and makes it both easier to understand and easier to get in touch with potential buyers.
More estate agents will probably start using this tool, as it benefits the customer and can give an insight into how other people see your home. This way, the seller can act on this criticism if need be and thereby increase the chance of selling the home.
A better user experience
There is no doubt that estate agents who have a good website and who invest in their technology will win in the long run. Few people have the patience for slow websites full of errors.
At Brikk we believe that a good user experience for both buyers and sellers is essential. That is why we spend a lot of time and energy on both our website and Brikk Hub.
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