What is an off-market sale?
An off-market sale (skuffesalg) is when a home is put up for sale without being made public. No for-sale sign goes up, and the home is not marketed on the agent’s website or on social media. Instead, the agent finds potential buyers on their buyer list and shows the home to those who match. In other words, the home stays in the agent’s drawer until the right match turns up. Boligsiden.dk found that around 11% of property sales in 2019 were off-market sales.
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